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Automotive and Transportation Email Marketing Strategy

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You have recently opened a limousine hire service targeted towards tourists and others who are looking to enjoy a luxurious chauffer driven ride on a special occasion. Your biggest problem is that business spikes at certain times during the year (college graduations, wedding seasons, etc) and experiences a lull the rest of the year.

This strategy will help you stabilize your business all year round and keep the cash coming in even during times of traditional slowdown.

Who is your customer?

Be it a college graduation, prom night, wedding day, or tourists day out, your customer is typically a luxury seeker. He or she prefers to drive around in style, but can only afford to do so on special occasions. To work around this, you need to focus on customers who can afford limousine rentals on an everyday basis. Hence your target profile should be large corporate companies who have their head offices located in the vicinity of your service. This way you would be able to ensure business all year round by becoming the preferred vendor for the companys board of directors and other staff entitled to luxury cars.

What is the best thing you can do for that customer?

Corporate offices expect the very best in terms of service from their vendors and are willing to pay a little extra to get it. Offer dedicated cars and chauffeurs to each corporate that signs an annual contract. Offer value added benefits to retain such customers by guaranteeing them additional cars within a one hour notice period and so on.

How are you going to do it?

Ensure you have a sufficiently large fleet of new limousines as well as professional chauffeurs. If required, you could enter a sub-contract with other limousine hire services located around you to make up for excess demand. Create a database of all the offices within a predetermined radius of your rental office.

Invite them, via email, to join your Privilege Club of customers who are entitled to special benefits when they signed up for half-yearly or annual contracts. Incentivize such deals not only with discounted pricing but more through value added services such as dedicated cars and chauffeurs.

Dont forget to say thank you

Every new member of the Privilege Club gets a thank you email and a gift hamper. Also include a link to a survey with the following suggested questions and others of your own.

What is your companys daily requirement of luxury cars?

Is this a fixed or flexible requirement? Are there any times of the year when the can foretell a spike in requirement? What are the key factors that decide their choice of a car vendor service, pricing, availability, newness of fleet, etc?

When to communicate with your members

In order to maintain ties, send out email newsletters on monthly or quarterly basis. Use the newsletter to inform them of any special offers for employees and one time hires as well as of upgrades to your fleet or service.

Of course you must also contact them one month prior to the expiry of their contract urging them to renew it. If you do not hear from them, send a follow up email one and two weeks after your initial mail.

How do you measure success?

Conduct quarterly surveys of your existing customer database to judge their level of satisfaction across various service and pricing parameters.

Build Build Build. Measure new as well as lapsed corporate partners on a monthly basis and compare numbers and turnover with like periods across the past few years. The more people that sign up for annual Privilege Club memberships, the more stable your business will become!

Boyce Activated Carbon Products For The Automotive Industry

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Our granular activated carbons have a wide range of uses for the automotive industry. Boyce Granular Activated Carbon (GAC) is excellent for low pressure drop, high-efficiency purification of liquids, gases and vapors. Available in several grades, it covers a range of pore size distributions, surface chemistries, particle size distributions and purity levels. Granular activated carbons are used for gasoline vapor recovery, air purification, catalysis, and decolonization/deodorization/contaminant reduction of chemicals.

Automotive Industry Applications

Automotive Evaporative Emissions

Vehicle activated carbon canisters are designed to capture fuel emissions generated by the evaporation of the fuel tank vapors during day to night temperature variations. Emission regulations vary throughout the world. In the United States (US), requirements call for capturing fuel vapors generated during a 72-hour test, while in the European Union requirement are for a 24-hour test. Fuel vapor generation rates are approximately 25 to 30 grams a day for a mid-size vehicle. Our granular activated carbons are used by leading industries for this application because of their superior volumetric cost, performance and proven durability.

Automotive ORVR

On-Board Refueling Vapor Recovery (ORVR) is a U.S. regulation that requires the capture of fuel vapors generated during vehicle refueling events. ORVR presents a unique challenge for the vehicle by requiring the canister to have high fuel vapor capacity at fast loading rates and low pressure drop. ORVR canisters are typically two to three times the size of a standard evaporative emissions canister because of these capacity requirements. Our carbon pellets are the industry standard for this application due to their high capacity, durability and low pressure drop. Further, our special grade of Boyce carbon helps to reduce canister size due to its industry leading capacity.

Automotive PZEV

Partial Zero Emission Vehicle (PZEV) is a California initiated emission category that is expanding across the country. PZEV requires the vehicles fuel system to have no more than 54 mg of emissions during a 72-hour test. PZEV presents a unique challenge to control canister bleed emissions to very low levels, typically less than 10 mg. Boyce special grades gives solution to control canister bleed emissions.

Two-Wheelers

There is a global expansion of canisters on motorcycles to control fuel tank evaporative emissions generated by the evaporation of the fuel tank vapors during the day to night temperature variations. These canisters are typically much smaller than an automotive canister. Our granular activated carbons are chosen for this application throughout the world for their superior volumetric cost and performance and proven durability.

Air Induction Systems

Vehicle regulations in the U.S. sometimes necessitate the control of vapors emitted through the vehicles air induction systems. Unique solutions are required to solve these emissions because of the high airflow within the AIS and the potential to affect engine performance if these airflows are inhibited. Our uniquely designed granular and powder carbon are used to reduce hydrocarbon emissions to targeted levels.

Small Off-Road Engines Fuel tanks for weed trimmers, leaf blowers, lawn mowers, generators and similar products are being mandated to control fuel evaporative emissions. Our granular activated carbons are chosen for this application for their superior volumetric cost and performance and proven durability.

Marine

The U.S. Environmental Protection Agency (EPA) is evaluating evaporative emission control regulations for recreational boats.

Cabin Air (Vehicle Interiors)

Exposure to volatile organic compounds that off-gas from interior components in new vehicles is of increasing concern in many parts of the world. Recent tests have demonstrated significant reductions of VOCs in the cabin by the use of activated carbon sheets. Boyce supplies special grades of activated carbon to make activated carbon sheets. This confirms ACS as a low-cost and effective method for reducing VOC content in the cabin before delivery to the consumer.

Hybrid Electric Vehicles and Plug-in Hybrid Electric Vehicles

Automotive equipment manufacturers are increasingly turning to advanced engine technology to increase fuel economy. HEV and PHEV, while allowing for improved fuel economy, present a unique challenge for the activated carbon canister primarily due to severely restricted purge volumes. While our carbons are recognized for their superior purge performance, to meet the challenges of HEV and PHEV our carbons are typically combined with activated carbon honeycombs to meet emission targets.

Gasoline Direct Injection Engines

Gasoline Direct Injection Engines (GDI), while allowing for improved fuel economy, present a unique challenge for the activated carbon canister primarily due to reduced purge volume. Our carbons are recognized for their superior purge performance to meet most global GDI canister challenges. Additionally, our carbons are combined with our activated carbon to meet PZEV level emission targets.

Fuel Loading/Transfer Facilities

Bulk fuel and chemical transfer facilities use large-scale activated carbon absorbers to capture the vapors that are displaced or generated during the liquid transfer. The characteristics that make Boyce products the premier activated carbon for automotive evaporative emissions control apply to fuel loading as well.

To know more about us please visit www.carbonsuppliers.com contact us on +91 9842091301 Email: [emailprotected]

Automotive Repairs Tips For Troubleshooting Needed Auto Repairs

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One of the basic cornerstones for receiving the appropriate automotive repairs is to troubleshoot the problem correctly. When a vehicle doesnt start, there can be a number of possibilities about what may be causing the actual problem. When you troubleshoot properly, it eliminates potential issues that aren’t the real auto repair problem and points you in the right direction. After all, there is no more frustrating waste of money or time than repairing or replacing an incorrect automotive part. Here are a few troubleshooting tips that can help you, inform you, and save you time, money, and frustration in getting the correct automotive repairs done as quickly as possible.

When troubleshooting for automotive repairs, starting out simply is the best approach. There are several very common problem areas in auto repairs. Some of them are, as follows: brake repair, no-start problems, suspension issues, rattles, ticks, grind, and crunches, warning lights, and transmission problems. One of the trickiest areas of automotive repairs to troubleshoot involves your electrical system. Your automotive repair shop can start out by examining your fuses and plug wires, or by checking out any starting problems.

While troubleshooting problems can sometimes seem to be daunting, as long as your auto repair center takes the right steps in the right order, youll find out what is really causing your vehicle to malfunction. Once youve analyzed the automotive repairs needed, you can begin moving in the right direction to take care of them. The specific process that the auto repair requires and the ways to get the problem fixed become clear and straightforward.”

Need Auto Repairs? Get expert advice on your Automotive Repairs by contacting our ASE Certified Technicians today at (763) 205-3995 or go to www.discountbrake.net for more information. Our auto repair shop in Blaine, MN proudly serves residents in the areas of Fridley, and Spring Lake Park, Minnesota.

Market Your Business With Automotive Promotional Items

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Promotional automotive products include much more than key chains and bumper stickers. You can put your message or logo on everything from roadside toolkits to hitch covers. While smaller items make excellent giveaways, use larger products as customer appreciation gifts and raffle items.

Many vendors give out logo key chains at trade shows, job fairs, and in goody bags at other community events. Why not do something a little different and hand out a mini license plate, ice scraper or tire gauge? A tire gauge is a useful promotional item that will remind the recipient of your company every time it’s used. In addition, tire gauges often come attached to a key ring, combined with a pen light or a tread gauge, and as a digital gauge.

Other eye-catching giveaway items include car flags, bumper stickers, static clings and reflective decals. These types of screen imprinted items are especially useful when your company sponsors an event or a sports team. Customers are more inclined to use and display the item when the message supports the event or team. Your logo and contact information are then visible to everyone who sees the vehicle displaying the item. When choosing screen imprinted automotive promotional products, look for vendors who offer 4-color process. You want to make your item stand out with bright colors. These products can also be used as advertising on company vehicles.

The car ribbon magnet supporting various causes continues to be popular with motorists. Use these to show your support and your recipient’s support for everything from breast cancer research to a particular branch of the military. The best ribbons include a heart shape in the loop of the ribbon that provides an additional punch-out magnet to display information.

The ultimate in promotional automotive products is the roadside emergency tool kit. These make great customer appreciation gifts or raffle items. Basic kits include screw drivers, a tire gauge and jumper cables. More expensive kits can also include a flash light, a universal car starter, wrenches, electrical tape and even a first aid kit. Surprisingly, vehicle tool kits are reasonable priced from $20 to $50.

Finally, consider imprinting car organizers with your logo and message. You can put your information on CD organizers, catch-alls, glove box wallets, and mobile office and entertainment centers. Car organizers make nice gifts for both customer and employee appreciation days. Normally, imprinting is priced as one color in one location on the item.

Color Trend In Small Cars

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Small, efficient, smart and bright colored cars are the trend for 2010 in the automotive market. Automakers are focusing on small cars and as new models surge into the market, bright colors will blossom. Since car manufacturers are focusing on the small car line up, therefore to given them a jazzy and fiery appeal, bright colors are the order of the day. The experts also feel that if bright colors are put in large cars, it will be a little too much for the consumers; hence these colors are best suited for the small cars. When it comes to cars, colors matter a lot because it represents the personality of the person driving that car.

When the buyer visits any showroom, the first thing that attracts him is the color of the car and this is one of the main selling points of the car. The car aficionado feel that colors can bring the customers out of their recession-dull mood, therefore colors carry a lot of weight when it comes to make a purchase decision. People are now tried of black and grey and look for more vibrant colors in small cars like Chevrolet, A-Star, Hyundai i10 and many such names. The automotive color spectrum has been monotonous for many decades with only few colors hitting the car market including black, white and grey. Now even the eyes need a breather and for that vibrancy in looks can play a crucial role.

Jazzy and peppy colors are in these days as small cars represent the same. The new entrant in the small car segment, Maruti Suzuki A- Star is available in vibrant and peppy colors like bright red, paradise blue, sunlight copper, healing green, silky silver, desert brown, azure great, midnight black and arctic white. Why get a grey or white car when you can cruise in sunlight copper or electric blue instead? Dull and monotonous colors will not suit the small and zippy cars which are targeted at the youth. Let black, grey and white enhance the elegance, sophistication and exclusivity of the large or big cars. Small and vibrant is what people look for in todays time because of prices touching sky everywhere.

Reds, lime greens, orange, electric blue are in vogue in small car segment and this has increased the demand of thee cars among the youth. The color one chooses foe his small car is dictated by career choice, personality and popularity. For most of the people, car is more than just a utility item; therefore a lot of stress is there on the colors like yellow, green, red, blue, beige and white.